Download free beyond 20 20 vision9/10/2023 It also coined the term “Turbulent Teens” to describe the decade – of course we now see that this turbulence has clearly continued into the next decade. The pathway that it put forward accurately identified the importance of systems transformation and predicted the key action areas for initial progress from 2010-2020 including new concepts, such as the circular economy, which had become firmly established as part of the broader business landscape. Reviewing Vision 2050 in 2019, the key concepts it explored had largely stood the test of time. And in that shift, Vision 2050 identified unprecedented opportunities for those businesses that understood they could no longer operate in business-as-usual, autopilot mode. The resulting conclusion was the need for a fundamental transformation of the way the world produces and consumes everything from energy to agricultural products. Vision 2050 had at its core the attributes of successful business planning: understand the current situation, identify the obstacles to success, and create a pathway to overcome those obstacles. Vision 2050 explored what a sustainable world would look like in mid-century, how such a world could be realized, and the role that business has to play in making that vision a reality. The paragraph above is an extract from a letter sent to WBCSD members in January 2010, informing them of the launch of Vison 2050 – an ambitious, leading-edge study mapping out the transformative changes that would be necessary to allow over 9 billion people to be living well, within the boundaries of the planet. Created with 29 WBCSD members from 14 industries, and including insights from more than 200 companies and external stakeholders in some 20 countries, it declared that business as usual was not sustainable. Transition Roadmap for Product Use Area.
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